ESPECIALISTA DE MARKETING LATAM (PROGRAMA DE CANAIS)

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The duties and responsibilities that channel marketing specialists perform in this capacity include, but are not limited to:

• Set channel program goals and develop execution activities to achieve these goals, monitoring, recording and analyzing ROI
• Develop positive working relationship with channel partners to generate loyalty.
• Utilize data and channel insights to provide recommendations to drive category distribution and share of segment
• Develop incentive plans for the various channels, including channel loyalty programs, customer segmentation plans, loyalty/volume price stratification to promote channel growth and augment share of wallet.
• Evaluating and improving existing channel marketing strategies.
• Develop a keen understanding of partner funding requirements; execute approved programs and ensure compliance.
• Implement channel campaigns in order to expand market share and pursue growth targets
• Deploying channel marketing strategies in collaboration with the marketing team, senior managers, and other departments.
• Keep up to date the channel with the new products and enhancements.
• Monitor and manage expenses within allotted marketing budget.
• Plan and support product launch events, sales training, and other marketing events
• Provide marketing guides, performing voice of customer research and reporting results and make recommendations for future marketing activities.
• Develop channel performance metrics to quantify channel effectiveness and classification according to the channel levels policy.
• Develop and implement an annual process for channel rationalization in order to promote focus and channel loyalty.
• Consistently work with Marcom to effectively promote and advertise brands

Qualifications

• Bachelor's degree (B.A, Marketing, Economics or Engineering);
• Minimum of 3 years’ experience in channel managemenet marketing or trade marketing role, i.e: channel program;
• Available to travel locally and internationally (30% to 50% of the time)
• Availabilityfor travelling LATAM region;
• Availability to work in a hybrid way in the office located in the Vila Olimpia/SP region;
• Excellent written and verbal communication skills in English, Spanish and Portuguese
• Working knowledge of Microsoft Office, Outlook, Google for Work and Salesforce.com

Other Requirements

• Sales experience is a plus.
• Understanding Fire Industry is a plus.
• Understanding of the channel ecosystem, working knowledge of the fundamentals of technology preferred
• Ability to translate technology features into marketing propositions that result in sales
• Strong analytical and problem-solving skills
• Strong initiative and ability to work independently or collaboratively
• Ability to build rapport with customers
• Negotiation skills
• Organization and priority setting skills and ability to multi-task in a dynamic environment
• Ability to take actions and implement effective solutions in a timely manner.
• Become a team player and builder, receptive to ideas from others. 
• Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force.

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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