Sr. Vertical and Channel Marketing Manager

About Carrier

Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure safe transport of food, lifesaving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com or follow on Carrier social media at @Carrier.

About the Role

The Bryant Marketing Manager is the brand champion for Bryant. They are accountable for developing and executing integrated marketing strategies that build brand preference, drive demand, and grow volume and share across residential and light commercial channels. This role sits at the intersection of brand, channel, and homeowner, serving as a key liaison across sales, distribution, product management, and marketing functions to bring Bryant's story to life in the market. This is a high-visibility role that requires equal parts strategic thinking and executional excellence, with the ability to build strong relationships internally and externally.

Key Responsibilities

Brand & Go-to-Market Strategy:

• Own the Bryant brand marketing strategy across distributor, dealer, and homeowner touchpoints aligned with brand positioning
• Translate business objectives into annual and long-range marketing plans that drive share, revenue, and profitability
• Act as the internal and external voice of the Bryant brand, ensuring consistency across all programs, communications, and experiences
• Monitor the competitive landscape and market trends; translate insights into actionable recommendations that strengthen Bryant's market position

Channel & Dealer Marketing Leadership:

• Lead development of integrated channel marketing programs that drive dealer engagement, sell-through, loyalty, and competitive preference
• Partner with Sales and Distribution to enhance dealer recruitment, onboarding, and development programs
• Serve as the voice of the customer (VOC) by leveraging advisory councils, field feedback, and market insights to inform strategy
• Ensure effective cascade of marketing, product, and program information across the channel in a clear and actionable way
• Support development of tools, content, and campaigns that strengthen the Bryant value proposition for homeowners

Cross-Functional Integration:

• Act as the central connector across Product Management, Marketing Programs, Digital, Sales, and Training to deliver cohesive go-to-market execution
• Collaborate on product launches, ensuring strong channel readiness and market impact
• Align with Marketing Analytics to define KPIs, measure effectiveness, and continuously optimize programs
• Serve as a collaborative bridge between field sales teams and marketing, ensuring programs are relevant and executable at the market level

Financial & Performance Management:

• Develop and manage the Bryant marketing budget, ensuring efficient allocation of resources and strong ROI
• Build business cases for marketing investments, including forecasted impact on volume, share, and profitability
• Monitor program performance and report results to key stakeholders on a regular cadence

Events, Partnerships & Brand Experience:

• Own strategy and execution for key Bryant events and experiences, including dealer meetings, advisory councils, and signature programs such as Bryant Factory Authorized Dealer Meeting and Bryant Women in HVAC
• Define event objectives, themes, messaging, and success metrics to ensure alignment with brand and business goals
• Leverage events as a platform to strengthen relationships, gather insights, and reinforce brand positioning

Required Qualifications

• Bachelor's degree
• 5 + years of marketing experience, with demonstrated success in brand marketing, channel/trade marketing, or product marketing

Preferred Qualifications

• Bachelor's degree in marketing, communications, or related field
• Candidates with an MBA are strongly preferred
• 5+ years of marketing experience preferably in building products, HVAC, or a related industry 
• Proven ability to develop and execute integrated marketing programs across multiple channels and audiences
• Excellent communicator and relationship builder; comfortable presenting to senior leadership and engaging directly with customers
• Experience managing a P&L to continually assess performance then take necessary actions to improve results

Pay Range

The annual salary for this position is between $117,500.00 - $234,500.00 annually. Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate.

Other Compensation

This position is entitled to short-term cash incentives, subject to plan requirements.

Benefits

Employees are eligible for benefits, including:

• Health Care Benefits: Medical, Dental, Vision; Wellness incentives

• Retirement Benefits

• Time off and Leave: Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation

• Disability: Short-term and long-term disability

• Life Insurance and Accidental Death and Dismemberment

• Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account

• Tuition Assistance

To learn more about our benefits offering, please click here Work with us | Carrier Corporate. The specific benefits available to any employee may vary depending on state and local laws and eligibility factors, such as date of hire and the applicability of collective bargaining agreements.

Carrier EEO Statement and Accommodations Process

Carrier is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status or any other applicable state or federal protected class. Carrier provides affirmative action in employment for qualified individuals with a Disability and Protected Veterans in compliance with section 503 of Rehabilitation Act and the Vietnam Era Veterans' Readjustment Assistance Act.

If you require a reasonable accommodation to complete the application process, participate in an interview, or otherwise engage in the hiring process, please contact us at Carrier.Recruiting@carrier.com. We will make every effort to meet your needs in accordance with applicable laws.

Application Deadline

Applications will be accepted for at least 3  days from Job Posting Date: 26 May 2026

Job Applicant's Privacy Notice

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Use of AI

Technology-enabled tools may support parts of the recruitment process, with oversight by people.