Carrier Energy Utilities Marketing Leader

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Carrier Global Corporation, a global leader in intelligent climate and energy solutions is committed to creating solutions that matter for people and our planet for generations to come. From the beginning, we've led in inventing new technologies and entirely new industries. Today, we continue to lead because we have a world-class, diverse workforce that puts the customer at the center of everything we do.

About This Role

The Carrier Energy Marketing Leader will develop and execute marketing strategies, PR campaigns, and Utility customer initiatives to position Carrier Energy as a leader in HVAC and energy management solutions. In this role, the successful candidate will drive market adoption and build a strong brand that resonates with both utilities and end-users customers.

Key Responsibilities:

• Design and implement comprehensive marketing strategies aligned with Carrier Energy’s business objectives and market needs.
• Conduct competitive assessments to refresh market positioning and identify differentiation opportunities.
• Define product and offering naming and branding to establish a unique market identity in close collaboration with Carrier Corporate and Business Units.
• Develop and execute PR campaigns to enhance Carrier Energy’s public profile and promote pilot programs.
• Build relationships with media, industry influencers, and stakeholders to amplify brand messaging.
• Craft and disseminate press releases, thought leadership pieces, and other communications materials.
• Identify and represent Carrier Energy at key industry events, such as tradeshows, to showcase solutions and strengthen brand recognition.
• Launch market-specific campaigns to support pilot deployments and build momentum for full-scale launches.
• Design and roll out digital marketing efforts, including email, social media, and website initiatives.
• Measure campaign performance and adjust strategies to maximize impact.
• Develop and execute comprehensive market launch plans, including PR strategies, to support product introductions and pilot programs.
• Ensure alignment between marketing and sales strategies, providing tailored marketing materials to drive customer adoption.
• Partner with internal and external teams to ensure seamless execution of market entry initiatives.
• Tailor marketing and PR strategies for light commercial and C&I applications.
• Develop scalable customer engagement frameworks to support long-term growth.

Level of Responsibility:

• Problems faced are complex and require extensive investigation / analysis
• Communicates with senior leadership regarding matters of strategic importance to the organization; conducts briefings with senior leaders in and outside of job function

Required Qualifications:

• Bachelor’s degree
• 8+ years of experience in marketing, public relations, or customer engagement
• 3+ years of experience launching successful marketing and public relations campaigns for innovative solutions
• Ability to travel up to 25% domestically

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field; advanced degree preferred.
• Experience in marketing, PR, or customer engagement, preferably within the energy and utilities sector.
• Experience with Residential/Commercial demand site management programs, Battery Storage, Utility Incentives for energy efficient air condition is highly preferred
• Strong expertise in branding, messaging, and campaign management.
• Exceptional communication skills, with the ability to craft compelling narratives and engage diverse audiences.
• Data-driven approach to evaluating marketing performance and customer insights.
• Experience with demand response programs, VPPs, or distributed energy resources (DER).
• Familiarity with HVAC and battery technologies or related energy management solutions.
• Highly organized with strong attention to detail, while also able to manage multiple priorities and ambiguity
• Ability to lead and work in cross-functional environment
• Excellent verbal and written communication skills
• The ideal candidate for this position is an excellent communicator who possesses a combination of business acumen, industry experience, technical and interpersonal skills.
• Experience with program management and a proven record as an effective leader / influencer is a plus.

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Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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